Sony FE 28-70mm GM - Premium quality zoom lens
Superior performance with G Master technology
The Sony FE 28-70mm GM is a versatile, premium zoom lens that delivers stunning image quality across the entire focal range. Ideal for landscapes, portraits and everyday photography. G Master technology offers outstanding sharpness and bokeh effect, while advanced autofocus delivers precise performance. The perfect complement for creative photographers and videographers.
Sony announces the first G Master F2 aperture standard zoom lens
Full frame E-mount lens for content producers offers high resolution, beautiful bokeh and advanced autofocus
Sony breaks new ground with the FE 28-70mm F2 GM premium E-mount lens, which boasts a large F2 aperture throughout the zoom range, providing beautiful bokeh, high resolution and unique autofocus for stills and video, not to mention sharpness and contrast that rival premium lenses. All of this translates into a compact, lightweight and well-balanced design that gives professionals and content producers complete freedom to capture a wide variety of scenes with just one lens. You're guaranteed not to miss a single shot, whether it's portraits, weddings, sporting events, documentaries or cinema-style videos.
Sharp, refined rendering with the unique, permanent F2 standard zoom lens
The FE 28-70mm F2 GM is the first G Master standard zoom lens with a fixed F2 aperture and outstanding creative latitude, making it the ideal tool for stills and video. Advanced design and optical simulation result in zoom quality rivaling prime lenses, with high F2 resolution throughout the zoom range, corner to corner, provided by three XA (extreme aspherical) elements manufactured using original technology. Even at close focus, the floating focus remains sharp throughout the zoom range, down to 0.38 m/1.25 ft.
Sony's original Nano AR II coating minimises flare and ghosting, and optical elements designed for internal anti-glare protection further limit flare, ensuring high clarity when a strong light source is present in the frame. The G Master optics deliver excellent soft bokeh for deep, dimensional images, thanks to spherical aberration carefully controlled both in design and manufacture with XA elements, as well as a newly developed 11-lamella aperture unit. Moreover, Super ED (extra low dispersion) and ED glass elements effectively reduce chromatic aberration.
Compact, lightweight lens with outstanding optics and functionality
The FE 28-70mm F2 GM delivers stress-free photography with all the benefits of a zoom without compromising on image quality. Innovative technologies such as advanced optics and XD (Extreme Dynamic) linear motors make all this possible in a permanent F2 zoom that measures just 92.9 x 139.8 mm (3-3/4 x 5-5/8) and weighs just 918 grams (32.4 oz).
Accurate, persistent AF follow-up with immediate response
Four XD (Extreme Dynamic) linear motors and the latest algorithm precisely control large and difficult focus groups. Reliable focus tracking and instant response are essential when shooting weddings or sporting events, where every frame counts. The lens is fully compatible with the high-speed continuous shooting of the α9 III, which can AF/AE track at up to 120 times per second, even while zooming.
Designed for sophisticated, expressive filmmaking
Using state-of-the-art optical technology, Sony's latest lens effectively suppresses focus lock for even better cinematography. Sharpening and zoom effects can be used at F2 depth of field to create elegant, natural transitions, and critical focusing for high frame rate 4K 120p/FHD 240p4 shooting is easy thanks to high AF tracking performance. The XD linear motors and newly developed aperture unit operate quietly and also support α body breathing compensation5 with the α series' image stabilisation Active mode.
Professional handling and reliability
Important control features include Linear Response MF for intuitive manual focusing, adjustable zoom ring torque, and an aperture ring with clickable ON/OFF switch. There are also two customisable focus lock knobs, an iris lock switch and an AF/MF switch on the lens. The filter diameter is 86mm and the lens hood has a window for easy filter operation to suit the user's needs. The knobs and switches are fitted with silicone gaskets, the lens is secured with a rubber ring, and all other critical areas are precisely and carefully designed to prevent dust and moisture ingress, ensuring maximum reliability in outdoor conditions. The fluorine coating on the front element effectively repels dirt and makes cleaning easier.
G Master optical excellence
The Sony FE 28-70mm F2 GM lens delivers stunning image quality thanks to its advanced G Master optics, and exceptional sharpness and clarity even in the corners. The high brightness f/2 aperture and 11 blade aperture allow for clear subject isolation, and the smooth bokeh rivals the quality of prime lenses.
Always sharp content
Experience fast, accurate and quiet autofocus with the FE 28-70mm F2 GM XD's linear motor technology. Perfect for capturing fast-moving subjects for event photography or filmmaking, its advanced tracking capabilities keep your subject's eye sharp in focus even when they're moving around.
Any scene can have a cinematic effect
The lens, designed with filmmakers in mind, allows smooth focus shifts with its customisable zoom speed and click-free aperture controls, and changes in angle of view are minimal for consistent framing. With a lens compatible with Sony's Angle of View Compensation, you can create a true cinematic effect when changing focus between scenes.
Designed for professionals
The FE 28-70 mm F2 GM stands up to tough conditions with a weatherproof design that protects against dust and moisture. Its small and lightweight design for its class makes it perfect for all types of photography.
Made in the future
Sony lenses give you all the current and future features of the Alpha system. Shoot at up to a staggering 120 frames per second, Active Stabilisation gives you more stable footage, and autofocus tracking is flawless even in 4K120p slow motion.
Specifications
- Maximum Aperture: f/2
- Minimum Aperture: f/22
- Lens Mount: Sony E
- Lens Format Coverage: Full-Frame
- Minimum Focus Distance: 38 cm
- Maximum Magnification: 0.23x
- Optical Design: 20 Elements in 14 Groups
- Diaphragm Blades: 11, Rounded
- Focus Type: Autofocus
- Image Stabilization: No
- Filter Size: 86 mm
